A. Heemskerk B.V. wins Novelties Summer Flowers Award
Naaldwijk, 6th June 2008 (press release)
Promotion of floricultural products works; especially when the total chain is included. This was the conclusion drawn during the Summerflower Day, organized by flower auction ‘Flora Holland’ on 4th June in Naaldwijk.
In today’s quality-market promotion can help the summer flowers as the consumer is not just interested in the quality, but also in the background of the product. Presentation is very important in this matter. Grower, middleman and retailer go hand in hand to draw the consumer’s interest. The flower stand, but also the lorry and a sign in the grower’s garden can add to this.
Else van den Beukel, governing board member of Flora Holland and grower of Matrecaria, presented the ‘Novelties Summerflowers Award’. The prize was meant for the trade company which bought most of the new introductions concerning summer flowers on all establishments of Flora Holland in 2007. The prize was won by A. Heemskerk B.V. from Rijnsburg. Mark de Mooij and Han Katerberg were present to receive the award on behalf of the company.
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